Public Relations and Marketing

FSM has a proprietary method for delivering a successful campaign based on the well known strength of the triangle. FSM’s normal PR and marketing campaign has three phases:

1. Formative Research

2. Strategy

3. Management

Our PR professionals help you identify the issue- new product launch, sagging sales, a promotion, etc.- and begin a fact-finding mission that will tell us what our strategy will be.

The next phase is where we begin to craft the strategy that will deliver core messages to your target audience. We do this by using all forms of media including TV, radio, print publications, and the internet. Oftentimes we will also create experiential marketing campaigns, charitable tie-ins, promotions, cross-marketing affiliations and more. Our goal is to spread the word however we can while allowing the core values of your message to steer the ship.

The third phase entails effective management of the strategy. Simply put: executing. Unlike a consultant, we actually go ahead and fix the problem after we identify it.

How’s it all work and what does it cost?

Because Public Relations and marketing needs are so varied and we can’t tell you what you need without learning about your goals, we generally prefer to set a meeting where we can let you exercise individuality. That’s because we’ve found that our healthcare clients need an entirely different package than the television shows we represent and the hospitality clients have differing needs than our non-profits and fashion/beauty clients- and your company probably needs a different PR and marketing campaign all together. Maybe not. But, I can tell you this: Give us a ring and we’ll figure it out together.