Miami Public Relations Expert David Muise has been added to the panel at Business Wire’s Media Breakfast to discuss Social Media 2.0

Fort Lauderdale, FL – David Muise, Vice President of Public Relations for Full Spectrum Media, will speak at Business Wire’s Media Breakfast on September 27^th from 8-10am at the Fort Lauderdale Marriott North.  Muise has been added to the panel of speakers to provide insight into social media.  

Muise is an expert in utilizing social media tools to integrate public relations with the web.  At Full Spectrum Media, Muise has been active in developing tools that allow companies to incorporate media outreach into social media.

 “Social media is becoming increasingly important for companies when considering public relations communications,” says Muise.  “Because publishing ideas, opinions and reviews on the internet has become easy and affordable, it’s important to assure that companies are considering citizen journalists and bloggers when enacting public relations plans.”

Muise says there is so much content being delivered on the web, and not just through common websites anymore, but through blogs, podcasts, news wires, self-published videos, and more.  These are viable tools to be used online, says Muise. 

“Social media is a forum where citizens can become part of the conversation,” says Muise.  “Companies must take advantage of this platform and make their presence felt on the web.  Any company seeking to actively manage the reputation of their brand can not afford to be left out of this conversation,” says Muise. 

Muise has been in public relations for over eight years, serving in both the client-side and agency settings.  Throughout his professional career in public relations, Muise has defined the brand as a promise that a company makes to both its internal and external customers.  Further, establishing the brand comes as that promise is fulfilled daily.  Effective public relations will illuminate that fulfillment to the media, key influencers and core customers.

Muise will join other highly-regarded  panelists to participate in a discussion on the important role social media plays in today’s online environment.  The panelists include Business Wire’s Laura Sturaitis, Senior Vice President, Media Services and Product Strategy, and Alex de Carvalho, Community Guy at ScrapBlog and Adjunct Professor at the University of Miami School of Communication. 

Business Wire is the leading wire service that disseminates news, regulatory filings and multimedia from companies and organizations world-wide. 

Full Spectrum Media is a full service marketing firm that provides synergy between public relations, web design, graphic design and printing for small, mid and large-sized companies.

David Muise is available to speak about Social Media..  He is also available for comments or interviews.  David Muise, Full Spectrum Media, can be reached at

(954) 239-9733 x1006 or via email at .  

Business Wire Media Breakfast will be held on September 27^th at Fort Lauderdale Marriott North, North Andrews Avenue, Fort Lauderdale, FL  33309.  Registration and breakfast is from 8-8:30am.  Presentations and audience Q&A is from 8:30-10am.  Media breakfasts are free for Business Wire members.  Costs for non-members is $15 if registered by September 14^th and $20 if after.

For event info contact:

Neil Bardach

Business Wire Client Services

(954) 474-8833

Media Contact:

Cassandra Wesch

Full Spectrum Media

(954) 239-9733 x1004